Walls Industries

Walls Industries

Location: Cleburne, TX
Phone: (800) 433-2225
Website: www.wallsoutdoors.com
Status: Exited in 2010
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Today, Walls Industries is a market-leading designer and marketer of branded workwear, hunting and outdoor apparel. Walls products are sold under a number of highly recognized brand names including Walls™, Liberty™, Big Smith™, 10X™, Duxbak™, Zero Zone™, and Commander™; collectively serving a full range of price points and distribution channels. These trade names have developed significant brand equity through heritages dating back to the early 1900s. Walls’ strategy is to leverage its portfolio of highly recognized brands to increase its presence within its existing customer base and to penetrate new customers and distribution channels. Walls’ product line includes a full range of insulated and non-insulated utility apparel for use in the workplace and recreational activities, including coveralls, bib overalls, jackets, pants, and vests.

Background to the Transaction

Founded in the late 1930s, Walls had significant consumer loyalty and brand recognition as evidenced by over $2.5 billion in retail sales of the Company’s products. Following a buyout in the late 1990s, the Company encountered financial issues as a result of a significant amount of leverage incurred in connection with the buyout. Additionally, the company had experienced a decline in its market position as a result of an under-investment in product innovation and sales and marketing. However, despite challenges in the business, the company had maintained a solid position with its customer base. Brazos and management partner, Jerry Meyer, saw an opportunity to acquire and transform a solid but under-performing business. Brazos and Jerry Meyer completed the acquisition of Walls in July 2004, and Jerry Meyer was appointed CEO as part of the transaction.