European Wax Center


Location: Aventura, FL
Phone: (954) 455-8000
Status: Exited in 2018
European Wax Center European Wax Center European Wax Center

European Wax Center (“EWC” or “the Company”) is the leading franchisor serving the growing health & wellness and personal care consumer categories. Through a network of more than 250 franchised stores across 31 states, EWC provides facial and body wax treatment services and related cosmetic and beauty products. EWC has become one of the fastest growing franchise concepts in the United States by developing a proprietary wax and 4-step waxing process that it believes is more comfortable and provides better results than competing hair removal service offerings.

Background to the Transaction

Founded in 2000 by brothers David and Josh Coba, EWC has grown to become a category- leading and category-creating company in the growing health & wellness sector. In 2012, the Coba family began looking for a financial partner who could provide partial liquidity for their family through a recapitalization and also bring valuable strategic perspectives to the Company’s operations. The Coba family chose Brazos to lead a recapitalization because of the Firm’s experience in investing in franchise concepts and its ability to serve as a value-added partner as the Company continues to execute its aggressive growth plan. The Coba family maintains a substantial ownership position and continues to run the Company’s day-to-day operations. The recapitalization was completed in March of 2013.